When treating dogs with allergic itch
Steroids can be burdensome, even short term

  • 55% of dog owners report troublesome side effects.
    The most common1:
    • Increased hunger and thirst
    • Excessive urination
  • Balancing the need for relief with the burden of side effects can create an emotional “roller coaster” for pet owners

Using steroids for first-time itch may be shortsighted

For first-time allergic itch, are steroids really the best first choice?

  • About 70% of dogs presenting with acute itch will eventually be diagnosed with seasonal or chronic allergic skin disease, often a lifelong condition4
  • There are safety concerns about long-term use of corticosteroids such as prednisone and prednisolone1,2
  • Since many dogs will require long-term treatment, it may be worth considering long-term safety from the start

“Cheap” steroids can cost more than expected

Did you know that your clients spend nearly 5 hours a week dealing with steroid side effects? The costs can really add up3:

  • Initial veterinary consultation and treatments
  • Replacement bedding
  • Housecleaning
  • Follow-up veterinarian visits related to side effects

What about antihistamines for canine itch?

  • Antihistamines provide little or no benefit for the vast majority of allergic dogs5
    • Side effects may include sedation, anticholinergic effects, trembling and panting6

Is it time to break the first-line steroid habit?

Newer, fast-acting treatments are more targeted to the cause of allergic itch7

  • Steroids are effective treatments, but routinely prescribing them for acute or chronic allergic itch is fast becoming outdated due to the development of therapies that can better target pruritus mechanisms and control the clinical signs of allergic itch8
  • More modern treatments are fast and effective, but without many of the steroid-associated side effects—which means you no longer have to settle for “good enough” treatment7

The new, less burdensome treatments can do more than just treat canine itch

  • These treatments can help build client satisfaction, while improving the lives of dogs and their owners—and helping them get back to enjoying life together